The project presented is a town-planning model and a business case called the TSEMESS QUARTERS. The idea behind the project is to create a comfortable urban space that conveys the atmosphere of historical seaside towns, port cities with small blocks of houses and with narrow streets leading to the sea, with little squares and fountains, sculpture and small architectural forms.
Memories of successful tourist or business trips are often associated with views of historical cities, embankments and beaches, narrow and winding streets full of souvenir and jewelry shops, cafes and restaurants with their cheerful noise and round the clock life.
The TSEMESS QUARTERS is an optimal tourist model for citizens and visitors of the city, animated by small and medium-sized businesses, that includes iconic objects of Novorossiysk.
Within the framework of this project, we propose to design a complex area of houses-quarters of varying number of floors in the space of the streets: Suvorovskaya, Admiral Serebryakov Embankment, Kunikov St., and the Desantnikov Avenue.
In this planning concept, in addition to working out the development of the facade of the buildings along the streets and avenues that limit them, we propose to provide an internal longitudinal shopping and entertainment street, transverse boulevards and small streets leading to the sea. Car parks will occupy the entire underground level of the quarter.
We offer to place anchor objects of the TSEMESS QUARTERS along the Admiral Serebryakov Embankment and along the other sides of the outer perimeter of the Quarters. These facilities for holding major business and educational events, mass cultural and sports events will require a large number of parking lots. Artistically placed high-rise accents will form a memorable silhouette of the sea facade of the embankment.
A landscaped embankment and a zone of beaches with water sports and yachting tourism facilities will supplement the structural complex TSEMESS QUARTERS.
The objects of small and medium business: retail outlets, service, catering and recreation companies, hotels and apartments will be concentrated at the internal shopping street of the TSEMESS QUARTERS and the sea-bound streets that cross it.
In addition to the sea embankment, this street will create a new urban space, protected from winter sea winds (APPENDICES 1, 2, 3,4).
To assess the socio-economic efficiency of the project, all objects has been divided into 6 groups according to their functional purpose
Grouping will help desing future development depending on the wishes of the customer or other external parameters. Each group of objects has individual economic indicators: the volume of investments, the payback period, the return on investment and the profitability of services (APPENDIX 6).
The areas allocated to the groups of objects planned for construction were determined empirically using the data of the design specifications, international practices, experts' opinions, literature data and construction rules and regulations.
We emphasize that this concept is a model, so at this stage of planning you can freely vary proportions of the areas and, accordingly, the shares of investments in a particular group of objects, depending on the wishes of the customer.
Based on the grouping of objects and the areas planned for their construction, we obtained the structure of the distribution of investments (costs) for each of these groups.
In our opinion, the "anchor" group of facilities for this project is a group of collective accommodation facilities. These objects have the maximum profitability, have a minimum payback period and do not require significant operational expenses.
The entire infrastructure of the TSEMESS QUARTERS will successfully function and develop under the condition of sufficient occupancy of accommodation facilities. This is why 38% of the development area and, consequently, investments are allocated to collective accommodation facilities in our project.
In the project, a significant share of the area (14%) is allocated for corporate event venues. This is due to the task of developing MICE - tourism in the region: holding large business forums, corporate events, etc. at the TSEMESS QUARTERS sites.
A significant portion of the area (20%) is allocated for constructing and outfitting facilities for cultural, recreational and sporting events.
When preparing this application, we calculated the investment attractiveness of the project: the return on investment, the payback period of investments, and the profitability of the placement services (APPENDIX 6).
The TSEMESS QUARTERS project:
- the preservation and recreation of the atmosphere and environment of the historic sea port city;
- a moderate number of storeys of buildings helps to avoid seismic problems, to put construction projects into operational use very promptly and to "breathe life into them" equally promptly, attracting small and medium-sized business organizations, turning these quarters into the center of urban and tourist life;
- The expected return on investment in groups of facilities is 43 -62%, the payback period of the project varies 3,5- 4,8, which indicates a high investment attractiveness and cost-effectiveness of the project.